Email marketing is a highly effective way to increase traffic to your website. Let’s say that you’re a B2B company and you are trying to get other business owners to go to your website. MailChimp reports that B2B email campaigns enjoy an open rate of 21% to 23%–meaning that if you send 100 emails to employees at a business, about 21 to 23 people will open it. Here is a great link to current industry email statistics: https://mailchimp.com/resources/research/email-marketing-benchmarks/
Steps to complete this task
Set up an account with an email platform such as MailChimp. There are plenty out there, so take some time to do some research. MailChimp is very popular and has a free option. If you are sending lots of emails it can get expensive so just watch out.
To gather emails, create a short call-to-action (CTA) to accompany an email form that you would put on your site (such as “Try us for free”, “Join our mailing list to get 20% off” or “Get 10 Tips Now to Sell Your Home.”). Make sure your CTA is clear and has a sense of urgency. The CTA is the most important element of any email campaign. Make sure that your call to action is differentiated from the rest of your page. Use contrasting colors, a larger font, and prominent positioning for the best results.
Set goals and be familiar with email conversion rates in your industry. Test different subjects and messages and keep track of your analytics so you know what is working and what isn’t.
Create a dedicated landing page for your email campaigns (with a form or the product that matches the CTA in the email). A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Avoid clutter and only include all the necessary elements and information that will pique the user’s interest. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion. If at all possible, visitors should be able to convert in one click.
Test your campaign in small numbers (such as 100) before you turn the campaign on all the way.
- Review the ways to increase traffic to newer websites.
- Create social media accounts and start posting.
- Promote your business locally.
- Master the best SEO practices.
- Set up an email / newsletter campaign.
- Ramp up your email campaign efforts.