Is your Online Marketing Initiative Mobile-friendly?

This is the question that most internet marketers are concerned about today. More than 45% of internet users check their emails and also search for products and services through mobile devices, especially smartphones. In order to tap this consumer base, you have to make some tweaks in your online marketing plan. For example, email marketers have to keep some basic mechanics in mind for those consumers who will read their emails on smartphones. They have to get to their marketing message even faster! Smartphone users are not going to scroll down on their mobile devices (small enough as the screen is) to finally locate your core text. In other words, you have to get to the point quickly.

For websites that are planning to target Smartphone or mobile users, small changes are required in their mode of functioning as well. To begin with, get rid of Flash intros that take a lifetime to upload. These were a pain on computers itself, so they are excruciating when it comes to smartphones! Keep the content and designing clutter-free. Mobile device users must be able to find links to click on immediately and without much of a hassle. Make use of Flickr or Pinterest. Create fresh content and keep updating your website regularly. Do not allow stale material in the form of news and updates to accumulate dust on the website or on your blog, forums, etc. Also, make greater use of social media networks. Smartphone users are more like to check their Facebook and Twitter profiles every now and then.

When you create mobile device versions of your website or apps, ensure that you leave prime space for a click-to-call link. You must make room for mobile numbers on the website that Smartphone users can call up while they are surfing through your website. Do not leave these consumers to hunt around for your business number. That is a self-defeating proposition, to say the least. Just as it was mentioned before, you need to have social media share buttons on every material that you publish for Smartphone users. You can take it that if your content is compelling and worth reading, users will hit the share button (if you provide them with one, that is!). A point to note here is that you must use the smaller names in social media as well, other than the big boys like Facebook and Twitter.