For local businesses and companies, the local SEO scene is their domain of work. Unless they can tap into the local market through SEO, they will not realize their dreams of thinking beyond the horizons. In this regard, there are some simple steps that you can take as a local business to ace the SEO scene. These steps are even more helpful if you are startup looking to get a toehold in the local market. Read on!
- Fact-finding: The first step towards launching a successful campaign to grab local SEO leverage is to check where you stand and what strategies will work for you. You can begin by conducting a search on your own brand. Combine the brand name with that of the city from where you are working or based in. The search results should rank you within the first 7. If that happens, you can conclude that you need to work on link building and other traditional SEO practices to rank. You can also be assured that the job will be easier for you. In the case that you are not ranked within the top 7, you need to look at the next step outlined here.
- Local Listings: Try to get your business listed under as many local listings as possible. You must include your name, address and phone number (NAP). Local search algorithms will index your brand favorably if they find you listed on as many local listings as possible. Another advantage of being on the local listings is that you will get the business of local consumers who check up these local lists for contacts to get work done. You must keep in mind that the information that you provide, like NAP, must be accurate. Otherwise, you will end up missing out on local business.
- Geo-location: It is easier to rank in the local searches for a city where your business is actually based in. Google and other search engines provide extra credit to local businesses when they find the address of your company matching the city with the location mentioned in the search. In technical parlance, this is called ‘centroid’ bais. However, if your business is located outside the city, you will find it tougher to hit the top search results.