Readers of this blog would know that SEO is not something that follows the popular ad catch-line, fit it and forget it! You have to work daily with a SEO checklist in hand. There are no quick fixes to optimizing your website, true. But it is equally true that there is no auto-run mode for SEO. It cannot work in the model that you achieve some lofty goals in terms of keywords or market dominance and then rest on your laurels forever! SEO, like the topsoil, will erode away with time unless you work daily to retain it. That is something that I have found that many brands or companies fail to comprehend. They want to get the SEO job done and dusted. They do not realize that it is only the start of the process.
SEO Checklist – Project-based Tasks
In this post, we are looking at some tasks that SEO teams have to do daily in order to keep their stranglehold on the search engine ranks. For example, if you are working on a project that is off the ground and giving you satisfactory results, what do you do next? You conduct audits on a daily basis. Check for broken links, missed opportunities, untapped potential and other details that slipped under the radar when you launched the project. Daily audits will bring these to light. Fix them up and continue to do that regularly. Once you fix one loose end, check for results. Is it working according to plan? Test and change things around if needed.
SEO Checklist -Goal-based Tasks
I have noticed that defining goals for a SEO team is very important for its success. Otherwise, the team gets caught in the maze with too many options. For a SEO team that works daily, goal-based tasks become important. Here are some steps that comprise the goal-based tasks of a SEO unit:
Draw up the broader digital marketing goals of the brand or the company. Next, pencil out the role that you expect the SEO unit to play. Clearly demarcated roles often become the key to success.
Identify areas and concerns that the SEO team is best suited to address or resolve. For example, in the department of capturing search results through keywords, SEO is the best choice. However, for branding across consumer groups, social media marketing may be more up your alley than SEO. Figure it out with your SEO team.
Evaluate and test the results again. Just as in project-based tasks, evaluating and then testing again is useful in goal-based work as well. You have to prioritize your tasks and then implement them accordingly.
SEO Checklist – Do the New
You need some additions to the already running SEO machinery. That will definitely come into the picture when you are conducting daily SEO. You might feel that you need a new blog section or a YouTube channel to suit your user engagement. What happens if you do not think about these aspects on a daily basis? You miss out on opportunities even if you have a strong brand presence. You never know when that will start to slip away. Keep adding to your repertoire. Build up community discussions, provide Yahoo! Answers or even do some social media profiling of your consumer base. That will help you develop a better reach with the options available at your disposal. You have to give yourself the best chance in order to improve your SEO status.
There is the other option of doing something different to grab new and fresh eyeballs. With the same keywords and marketing, you tend to go around in circles with a glass ceiling to rein you in. How about changing track to get new people on board? You can try out some new keywords pulled up from a different perspective. You can do some brainstorming sessions with your team to find out which other consumer group will find your product or service attractive. It pays to think laterally. Without a daily stab at SEO, you cannot touch these areas of improvement.
The Final Word
Anyone who has worked in the SEO field for some time knows that SEO is not a one-day job. You need to keep working at it continuously to achieve results. I take that discussion a step further: to continue to achieve results or even maintain status quo, you need a daily SEO plan. You need more than just checking Google Analytics or putting up a blog post. You need a plan.
What do you do for your SEO on a daily basis? Pool in your thoughts here!