Link building is essential for higher search engine ranking. Even Google values the quantity and quality of links that point back to your site. You can obtain links in various ways and through different kind of web pages. For me, one of the best ways to obtain back links is through article marketing. Though it may be a little tough for some, article marketing is very effective in increasing search engine rankings, if done properly.
Most of the content available on the Internet is articles and blog posts. These online articles come from various sources. Though some publish content for study and research purposes, some use them for marketing as well. Content could be of various topics depending on your particular industry. However, the only thing that you should ensure is that the content should be unique or fresh. In other words, it should not be duplicate content as Google (as well as other search engines) is very particular about this issue. In fact, Google launched Panda updates to ensure the freshness of your content. The search engine giant rewards sites with unique and fresh content with higher search rankings, whereas site with duplicate content are likely to be penalized by Google.
Apart from the freshness of your articles, you need to consider some other technicalities. The first is the keyword density. Keywords are important for ranking, but you should maintain a proper balance while inserting keywords into your article and blog posts. Overusing of keywords in content is often regarded as spamming. Similarly, focus on the title of your content. Make it eye-catching to attract attention. However, don’t forget to insert your main keyword in the title. This will help both the search engines and the readers to understand what the article is about. Also, use good anchor-text links to help search engines in their indexing process. This link will be pointing back to your site; thus, make sure you place it strategically in the content.
After you have created the content, it is time to post it for link building. By now, every marketer knows about the various different ways to submit articles on Internet to get links. Apart from the blogs and article directories, there are free website services like Blogger, WordPress, Weebly and Yola – where you can submit your content. In addition, some sites focus specially on article submissions such as HubPage, Squidoo and EzineArticles. Each of these platforms has their own pros and cons.
While selecting your article submission platform what you need to consider is whether you want to opt for quality or quantity. For example, one article published on EzineArticles or Squidoo holds higher value in terms of quality that having 100 articles posted on various directories. The key here is to maintain the balance between quality and quantity.
Content Marketing Explosion – Infographic