Online businesses often function out of different locations. The SEO strategy to deal with that kind of a situation is slightly different from the run-of-the-mill optimizing blueprint. With your business spread out over different locations, you have to think local as well. That is to say, you have to think about local searches and cater to that market because it is equally relevant to your business. You can follow these steps to ensure that you are getting your SEO right for your online business based out of varied locations:
Individual Pages: Create a separate and unique web page for every location that you are based in. These unique pages need to have a separate identity in your SEO plan. Optimize them according to relevant local searches. This will help you tap into the local market easily and also keep an eye on the business outside the location.
Interlink Pages: Individual, unique web pages for different locations do not mean that they all function in isolation. You have to ensure that these separate web pages are linked together strongly. Add anchor texts regularly so that users can shuffle between the local web pages and also the main (centralized) home page of your website.
NAP Consistency: The local web pages that you create must have the local address and phone numbers of your business offices or stores. You need to maintain the consistency of NAP on the local lists generated by search engines. This will help you to make sure that Google recognizes your local citations easily.
Local Listings: Generate Google Plus+ pages for each of your local web pages. That is not all! You have to follow the above-mentioned point about maintaining NAP consistency through the local business listings that are created.
Backlinks: SEO cannot ignore the possibilities of backlinks. You have to target locally relevant websites to attach backlinks. Backlinks will get you relevant local traffic and also increase your ROI. Do not limit the backlinks to the local web pages only. You can also have backlinks to the main website.
Social Media: How can only rule out the power of the social media networks in this scheme of things? You need the power of Facebook and Twitter, not to mention Google Plus+, to make your brand more accessible in the local market. Targeting local networks are easier through social media channels.