A SEO campaign has certain prerequisites which essentially determine its success. Your website should look good, provide intuitive navigation and have clear call to actions. The content should be created with the target audience in mind. It should be of high quality to rank in search engines and help in link building. As every page of the site can be a potential point of entry of visitors, it should be optimized for keywords after conducting keyword research. It is also vital to generate high quality links and make the best use of social media to get the most out of your campaign.
Though it takes time to actually see the results, SEO eventually helps you gain momentum, increases website traffic and improves conversion rates, provided you focus your efforts on your goals. Before you plunge into your SEO campaign, there are certain factors which require in-depth analysis, to help stabilize your online presence. Here are some things to analyze before initiating your SEO campaign:
SEO Market Research
SEO Market research is a crucial aspect of SEO as it helps you learn from the expertise of others. First and foremost, get to know the landscape of your market and determine the level of competition. Find out who the big players are and what they do to establish an edge over others. Get to know what your clients are looking for. Build a list of keywords for further analysis. Search for the keywords using suitable keyword research tools. This will help you find details of keyword concentration on competitors’ websites. Understand how links have been utilized and study linking patterns to see if you find potential linking opportunities for the content on your site.
Start with an analysis of your site. Analyze where you stand, where you would like to be and what’s stopping you from making the desired level of progress. Benchmark your site’s performance against your competition. Track your competitors’ links, find out who is linking to them and measure the traffic they receive for targeted keywords. Evaluate your competitors’ strategies and decide on what you can do to gain a competitive advantage. Come up with a plan to enhance your practices and performance and beat your competition.
Pay close attention to the performance, practices and strategies of your competitors. Find out about the number of pages on their respective sites, the age of the domains, the hosting environment, the structure of the sites, their distribution of internal links, the number of inbound links and the anchor text in the links, their social media engagement tactics, details of user engagement and traffic, search volume of keywords etc., to gauge the level of competition.
Pre-SEO Analysis of Website
Before you commence the actual SEO work, a pre-SEO analysis of your website is required to get a clear picture of the site’s current status from the SEO point of view. This acts as a yardstick to measure the results post-SEO. It also helps you get familiar with the site’s overall metrics and trends, informs you about the popularity of links, creates awareness about the ranking of keywords used and lets you know how keyword ranking can be improved. Be aware of potential problems which may crop up after your site has been optimized for search engines and take the necessary steps to fix the same.
These points will help you compete and get the most coveted top positions in SERPs. Kick-start your SEO campaign now with confidence!