For the last couple of years, we are being fed on a steady diet of content marketing by the SEO pundits in the business. The writing is on the wall like never before: compromise on content, bring destruction to your SEO. The big brother of the SEO world, Google, is also playing up the importance of content with a slew of directives and algorithm mutations to strengthen the role of the content writer. However, at a local SEO level, with a strong dearth of good ghost writers, it can actually be possible for you to launch a SEO drive without content marketing. Yes, it can be done! How? Let’s find out!
Research conducted on online users have established beyond doubt that other than content, there are three items which arrest their attention: web utilities, online communities and internet games. In fact, many skip over the content part and try out the utilities or discuss matters on forums and discussion boards. Some are content with online games that keep the stress levels low. For your local SEO, you can make use of these three items and build up your SEO effort revolving around them. You may ask here that how can you develop web utilities without an expensive budget. The answer is: to develop, sustain and popularize a blog will prove more taxing on your expenditure balance than developing web utilities!
Secondly, the importance of online communities are there for every to watch and learn. Look at what social media is doing for the local scenario! Use it to your advantage. Offer local online users to share and exchange information on your page! Give them that platform where they can meet and discuss things. Engage them in meaningful thought sessions and act as a responsible moderator. You will achieve two aims through this: boost up SEO ratings and also online branding of your products or services.
Thirdly, developing and designing online games is no complex matter anymore. With technology around, it is pretty easy to develop user-friendly games that complement your products and services. Think creative! Online games are addictive and very shareable. Once you build up a game worth spending time on, users will bring in their friends and hang out on your page. It will be excellent news for your brand and far more effective than content marketing.