Smack your head against the wall no longer. Here are 10 simple ways to discover linkbuilding targets. You can do this. It just takes some time, some preparation, and a bit of finesse.
1. Choose a Target Audience
- Industry Players: Consider choosing the industry player if you are looking for trusted experts in your industry. Their links will give you a shot in the arm in the form of credibility.
- Audience Hubs: Looking to demographic hubs can help you find the players or at least earn a reputation in the niche you’re after.
- Other Link Builders: The people who have already been where you want to go are a great demographic. If you can get in league with them, you will be on your way to good links. They are usually on the lookout for ways to increase their own links and fresh content.
2. Nail Down Your Online Persona
If you are building links for someone else (an outside client), you need to create or at least tweak an appropriate online persona. For example, don’t try to contact a parenting expert using your firstname.lastname@example.org email account. So build an online persona that works with your target demographic.
If, instead, you are building links for your own site, obviously you are the primary source. Use the social media accounts you have, so long as they serve your purposes. If you have a “work life” and “personal life” choose the one that works best for your target audience.
3. Create and Promote High-Quality Content Only
You only need to use the best of the best of your content to build links. Promote links to your work that adds to the community conversation rather than your homepage. Your article/whitepaper can provide a homepage link.
Be sure that your content is original. Add value. When possible, give them something brand new. If not, at least give them a fresh look or add your own flavor. The more original the work, the better.
4. Search Twitter and Search Engines to Find Targets
- Directories: Twitter directories are easy ways to find relevant Twitter users. Start with relevant tags or user locale.
- Search tools: Google Twitter.com +_________ (insert tag here) to find posts related to your tags.
5. Look for Influencers in Your Industry on Klout.com
Klout is cool because it finds social influence and ranks it. Search by category and try to connect there. You’ll also find good links to influencer websites.
6. Search Del.icio.us For Like-Minded Users
- By tag: Enter keyword and find the most popular links from that category
- By site: Plug in a competitor URL to see who has bookmarked it in the past.
- By related article: Find an article that’s relevant to your content then search for it on Del.icio.us and check out the users who’ve saved it.
7. Look Through Categories for Guest Posting on StumbleUpon
StumbleUpon lets you key in your targeted topic and find relevant blogs it has indexed. It’s a fast search and gives you the ability to connect to others who have viewed the same material.
8. Find the Top Users and Topics on Digg
Digg displays the most influential topics and users by category. Is your subject/niche in a leading category? Then look through the leaders and hook up with them.
9. Search Google+ Related Users
Google+ is exploding, especially with Google+ Communities. That means you need to get in there now and start networking. Search the Google+ through on Google using “site:plus.google.com”.
10. Look through LinkedIn
- Search: LinkedIn’s Advanced Search feature allows you to search other profiles and then allows you to filter by business, location, etc.
- Answers: Here is a good place to find experts and insert yourself in the conversation.
- Groups: While you have to put up with a lot of updates you might not want to read every day, this is the key place to find the players in your niche and get to be part of the conversation. Don’t skip this.
This process takes time. Don’t get in a hurry. Your primary concern should be building community and slowly building your reputation as an expert in your niche. When you ask for a link, be personable yet brief and polite. Expect to have some rejection. The more you can talk to others and contribute to the conversation, the faster you will begin to grow your own reputation. Relevance is the key. If you further need help in creating an online persona, then getting help to improve your SEO in Orlando-based company may do the trick.