You are a business owner. You are not a writer. How can you be certain that what you are writing is actually good, that your readers connect with it and understand what you try to express? Are there better ways you can tighten things up and improve upon the skills you already have? Of course there are. Here are few tips to help you improve the quality and write better content.
Before you start writing:
- Know your goal.Identify what it is that you are trying to achieve with your article – is it explaining how something works, or connecting with your customers and building brand trust, or maybe putting them on a determined conversion path – and filter the content and set your tone accordingly.
- What’s your hook?Like when fishing, you need a hook to ‘catch’ a new reader in your ‘website net’. No matter if it is a humor hook, a news hook, or an attack hook, you better define it before you start writing so you can easier frame and organize your article in your mind and determine the appropriate writing style.
- Get in the mindset of your reader. The content you write is for your audience. When creating it you need to concentrate on what they want and how they need it, put yourself in their position and write like they would like to read to easily understand your message. Don’t use your profession jargon if you are not writing for experts in that area.
- Get rid of what distracts you. When writing it would be best to log out and turn off all those websites that distract you from your work, like Facebook, Twitter, YouTube, etc. so you can be more productive and write better and faster.
- Include only what’s relevant to your goal.Just because you know everything on a certain subject, it doesn’t mean that you have to include all that in a single piece of content. An article on brewing the perfect espresso should not include the history of coffee, or the places in the world to buy the best beans. Keep you goal in your mind and write about things that support that goal. The more irrelevant information you include in your content, the more you’ll confuse your readers and drag them away from the point you wanted to make.
- Let yourself write, and not edit. Writing and editing are two different stages of the whole process of writing. You cannot, and should not do them both simultaneously. If you are editing while writing, you are risking making your copy sound longer and more fragmented, and it will take you a lot more time to write a good quality article because of all that deleting and correcting of each one of your thoughts.
- Keep your sentences short. The shorter your thoughts, the easier you’ll be able to express them, and the easier for the readers to understand them. Overly complicated writing will only confuse your audience.
- Use direct and clear titles. You want your readers and the search engines to see the title of your post and understand what that post is about. You don’t want them expecting one thing and ending up disappointed at the end, or not even being able to predict what the article is about. Don’t get clever on the titles, but keep them simple and to the point.
- Make the content scannable. Writing for the Internet is not the same as writing in other formats. You can make your content easier for the readers to scan and read through by using lists, white space, short paragraphs, links, etc., and help them learn the things you wanted to share.
- Use your own voice. Write like it truly matters to you, express your own opinions on the subject, say what you mean. Your readers will be a lot more interested in reading your articles this way, than if you remove yourself from your content.
- Read what you’ve written aloud.Once you are finished writing, read the article aloud to yourself few timesbefore you publish it on the Internet, to see if you stumble someplace, or if it’s too wordy. If it doesn’t sound good to you, it probably won’t sound good to your readers too, so you’d better correct it until you trust it is ‘ready’.
- Try reading backwards. If you have problem noticing all the misspellings and typos, scan your copy backwards so your brain won’t subconsciously read ‘what you meant’ instead of what there actually is.
Author’s Bio : Austin Rinehart is the senior writer on PapersConsulting , married and have two lovely adult daughters. Looking for opportunities to publishing on various topics such as internet trends, science researches, strategies of life improving and etc.