In the last couple of years, more so in 2014, local SEO is the demand of the day. With more use of mobile devices, users are searching for products and services on the go, making it imperative for every website to have a local SEO chapter. Without it, they are most likely to miss out on some important number of online visitors and so, online revenue. In this post, we will look at the face of local SEO campaigns in the new year, 2015. Will it be any different or advanced? Let’s find out!
Points to Consider in Local SEO
Before we give you some simple tips and tricks about cracking the local SEO code in 2015, let us look at some of the sticking points that you need to consider before starting out. The first is to set the goal of the local SEO campaign in sync with the demand of the client. Make no mistake in assuming what the client wants. Set out the deliverables that you can achieve and allow your client the option to pick what is required. Analyze your case in clear, simple terms. For example, clients may care very little about online traffic and keyword ranking. They may be more interested in converting whatever traffic comes their way into online leads. If you don’t have a word on it beforehand, your SEO campaign will fail to impress them.
SEO is a field where the professionals come from various walks of life. As a result, they bring their own preferences and experiences. This may result in some chaos when it comes to visualizing the SEO campaign. When there is this kind of confusion in the planning stage, it reflects on the website that you develop or even the campaign that you draft. Result: online users end up clicking the web links that lead nowhere or certainly not where they or even you want them to go! Avoid this state of tunnel vision and instead, frame a plan that can deliver what you have set out to achieve.
Tips to Dominate Local SEO in 2015
Now, let us look at some simple tips to dominate the local SEO scene in 2015. The thumb rule in this section is that you may have heard or read about these tips earlier. The vital point is to start implementing them to see the results. These tips may be a sort of revisit for many who have read or written extensively for SEO in the last couple of years.
Tip 1: Audit: It is of vital importance that you know where you stand before you start playing. SEO teams often end up making audit exercises an excuse to pin faults or go on witch-hunts. That is not the objective of an audit report. Through the help of this report, you are expected to learn from mistakes or missed opportunities and then plug those loopholes in the future. For success in local SEO, you need to bolster your weak links.
Tip 2: Behavioral Signs: Studying the behavioral signs is the next big thing on the local SEO scene. The rule here is to optimize for human users and not just for the search engine crawlers. In other words, you need to elevate the user experience of the searchers as opposed to shoring up only your credit points with search engines like Google. How do you do it? Ask for reviews from satisfied customers. Make use of your Google My Business page. Increase your CTR (click-through-rate) by using high quality images on this page. Use local SEO through on-page factors like title tags and meta tags.
Tip 3: Barnacle SEO: This is the new big deal on the horizon of local SEO in 2015. According to Will Scott who first used this term, barnacle SEO is attaching yourself to a fixed point when others around you are floating away. In due time, you will find yourself being joined by many others. This concept displays that you can join forces with like-minded parties and make a bigger, better case of hitting the top of the cream in local SEO listings. Of course, you need to figure prominently and be the dominant player in this kind of arrangement. A good example of this is using Yelp to rank among the top service providers in a particular local zone. Other options include Wikipedia, Thumbtack and Avvo.
2014 was a spectacular year for SEO with lows like doing away with authorships and highs like Penguin updates. This new year 2015 is promising to be even more exciting. The only thing you can do is try and build up a set-up with the least number of flaws! Try out these tips of local SEO campaigns in 2015 and do share with our readers what you experience!