We all know that the balloon of internet industry is often filled with flux. You cannot expect something that is successful today to be triumphant tomorrow also. This is clearly evident with the dominating importance of social media signals like tweets, +1, likes, reddits etc for your search engine ranking. Just the act of linking shortcuts or buying links to your website cannot support your website’s ranking anymore in the search engines. Here comes the role of socially supported linking that helps increase the organic social media signals and improve the reach of your business propelling to longevity.
Is Link building a real mountaineering task? Link building is always challenging and can play a vital role in taking your product or services to the ultimate users with the kind of search engine rankings and popularity it fetches for you in the celebrated search engines like Google, Yahoo and Bing. Only an authentic site will link to other reliable sites with relevant content and it becomes a real challenge for fake or spam sites to get links from unfailing websites. It’s been more than 2 decades since the search engines have started using links as the major sources for determining the potential of the site to benefit the ultimate web users. Search engines have their own parameters and value the links in a unique way. It’s always good to understand the credence and valuation of links by search engines before starting your Link building campaign.
Link building in the algorithm of search engine ranking: The two factors that are used as the prominent metrics in the search engine algorithm to grade a website is the quality and the quantity of inbound links. You can always build imperative and prolonging links to your site from exceedingly pertinent third party sites and this is one among those effective strategies of link baiting that spreads the information virally. This feature is a part of link building that targets to enhance the number of relevant and good quality links to a website. A link bait article can also be called as social media content as it is readily available for people’s attention and influence them to share it or link it to their community. This aids you in getting people to your site easily.
Importance of social media signals for supporting link building: The recent years have experienced an unexpected increase in social media channels and its impact on search engine rankings. The search giant has started to slot in numerous social signals hooked on to its search results. This act can be entailed with the bespoke and specialized results for the users who have logged-in to their corresponding social media channels. Even those pieces of content that are not a part of the top ten rankings of the SERPs (Search Engine Results Pages) have the possibility of being shared within the social circle of the ultimate searcher. Promoting your content to a massive group is just a click away for the users with large social circles as they keep on sharing and linking it extensively, fetching potential visitors to your website.
This table representing the questions sent by the renowned author Danny Sullivan of Searchengineland to Google and Bing and the response of these popular search engines for the most significant points on social signals will help you understand things better.
Questions by Danny Sullivan
|Do you look upon links that are shared within Facebook? (Through Fan pages or Personal wall)||Personal wall data from Facebook is not available and links that are shared on Facebook fan pages are treated in the much similar way of dealing with tweeted links.||We consider links that are shared from the fan pages of Facebook and especially look for those ones that are denoted as ‘Everyone’.|
|What about an article that is retweeted or positioned a lot in Twitter? Is it counted as a signal apart from tracing non-nofollowed links that may be a natural result from it?||It is counted as a signal and is employed in news and organic rankings. This is also used to perk up our news universal by indicating the number of people who shared a particular article.||Bing Social Search gives more weight to the tweets from more trustworthy people, moving to the top when the top match significance is done. We also look at the user’s social authority to know how many follow you and the number of people you follow.|
|Do you really think that the influence of a link depends on the person who actually tweets it?||Yes this is used as a signal chiefly in the ‘Top Links’ segment.||Yes for sure.|
|Do you think that the weight of a link depends upon the person who in fact shared it on Facebook?||Yes and our treatment is the same as we do it for Twitter.||We can easily take a call on the quality on Facebook with the influence on Twitter. We treat it as justifiable and legitimate if it is shared in both Twitter as well as Facebook.|
|Do you use Author quality and make an attempt to know who they are really? (Do you compute the authority of a person who tweets?)||Yes and we calculate a person’s authority as we are not aware of anyone for that matter in our real being.||We compute the authority of the personality who tweets and try associating the popular figures with their real identity.|
This clearly signifies the importance of social media signals support for link building and their considerable weight in the system of search engine rankings.
Possibility of getting more natural links: Acquiring quality and hands-on inbound links through social media signals influence and enhance the possibility of getting more number of natural links to your website based on the relevance and the quality of your content. The basic purpose of a link is to bring in myriad users to your site naturally without any kind of compulsion. The user should willingly visit your site and get benefitted with the value of the content delivered in it. It’s good to check whether your website’s content gets natural tweets, likes etc, and whether they share the content that they actually liked and many more.
Social media signals add value to your site as the extremely good and quality content has the potential to be shared across other social media channels, creates chances for bloggers to refer your content or generate a new content based upon your piece of work and grants you all the other benefits that the traditional link building practice was trusted to deliver.
Author: This is a guest article from Alfred Winston who writes for Dot Com Infoway, a software, mobile application development company. They also undertake Infographic design services