The business of e-commerce will make life easier for you if you have steady traffic flowing in. A robust network of link building can get that for your e-commerce website. However, following the traditional link building trajectory may prove to be very taxing for your website. It takes time for the link building machinery to kick in and start getting you dividends. The best way out would be to adopt a link building strategy exclusively designed for newcomers in the e-commerce business. You can follow three pathways outlined in this post.
One, you must look for websites of businesses related to your domain, including vendors and retail sellers. You have to get into a tie-up with them because adding your strengths will prove beneficial to both sides. Vendors need the traffic that you get on your website and you need their support as well. You can get in touch with the webmaster of the vendors’ websites and showcase your products or services. If they like what you have to offer, they will enlist you on their website or mention you in their references. That kind of link building is a sure-fire way to grab relevant online traffic.
Two, offer to send over freebies in return of link building opportunities. Do not jump to this route before evaluating if it’s going to work or not. You need to interact with the website where you want your link to appear. You have to understand that high-traffic websites are always flooded with requests for link building. To get ahead of the competition, you have to offer something that breaks through the clutter. Incentives usually work in these cases! If you treat others well, it generally translates into something positive for you as well.
Three, offer to collaborate on content as well as coupons. If you are selling tea, you can offer to provide discount coupons to a biscuit seller! Think out of the box and innovate on the way. You can also offer to write guest posts for websites where you think your web link should appear in return. There will be occasions when your writing will be rejected. Do not get into a depression mode! Turn your focus to other websites and try again. If you can pull it off finally, it will do wonders for your new e-commerce website.
