Do you remember Poor Richard, as in Poor Richard’s Almanac? Sure you do, you learned about it in school. Benjamin Franklin wrote them. Once a year, a new almanac came out, containing news, weather forecasts, recipes, puzzles, quaint stories and jokes. People all across the colonies waited all year for their new almanac and used it to plan their lives for the next year.
And so was born the blog!
Well, not exactly. But the basic idea is the same.
According to the Merriam-Webster dictionary, a blog is ‘a Web-Site that contains some authentic info for the public of this globe, provided by the journalist; also: the contents of such a site:
We might add to that definition, ‘that is published online so that the public has access to it.’
Since blogs are personal journals, you can find one on just about any subject. Experts write about politics, survival, cooking, cleaning, parenting, shopping and much, much more. You will also find some articles written by the not-so expert on the same subjects. These are written to be informative, entertaining, provoking, funny, serious and everything in between.
There are different styles of blogs:
- ‘Insightful’ blogging contains original ideas and/or commentary on a subject.
- ‘Life’ or ‘reality’ blogs share the personal happenings in the bloggers life.
- ‘Photo’ blogging uses pictures to express the thoughts or the ideas.
- ‘Review’ blogs offer the bloggers personal or expert opinion on a product or service.
- ‘Evangelist’ blogging are intended to engender support from the audience for a cause, organization or product that the blogger believes in.
- ‘List’ blogging is, as it sounds, blogs with lists about something. A top ten, for instance.
- ‘Feature’ blogs are formatted around a specific subject, like a recipe blog.
- ‘Video’ blogs are done in a video format.
It can be a way to make money. Do bloggers become rich by doing what they do? Not usually. In fact, it is really the rare blogger who can make a full-time income from their writing. However, by the strategic use of ads, affiliate product sales, or CPM Ad Networks it is possible to generate an income. A blogger may sale ad space on their blogs, or an expert may provide an honest and reliable review on a specific product that generates a sale. The CPM Ad Networks will review a blog and post ads on it that are directly related to the information in it, possibly generating a sale.
So, a blog is a personal journal, written on any subject in any style and posted on the internet for anyone to read. It is written for just a family, or for the world at large. It is written by someone who feels passionately, in one way or another, about the subject matter. A place where anyone with their desire can speak and people around the world will listen this!