The mobile internet is here! Online businesses that are yet to wake up to this rising powerhouse are losing out on revenue and also shutting their doors on market that will dominate searches in the very near future. It was not long back (2010) that the iconic Steve Jobs openly wondered if mobile searches are happening at all. In 2013, comScore tells us that searches are the number 1 activity on mobile internet devices! You can imagine how this pocket device has growing in stature of late! In 2012, the amount of mobile internet consumed hiked up by 10%. If you combine this figure with the fact that mobile searches are the number 1 mobile internet activity, you get a summation of how big this industry is.
There is a difference, of course, between the searches made on mobile phones or tablets as compared to those made through desktops and even laptops. Mobile internet searches usually revolve around local areas in 75% of the cases. That is because people who are on the move quickly check up for an address or a route map to get somewhere. Users do not usually check for services or product information through mobiles because they like to get it on bigger screens of computers. For example, a user will search for the nearest clothes store on a mobile but check out the fashion trends on laptops or desktops. Companies have to attune their online division based on this very trend. You can try out these two mobile SEO ideas:
- Responsive Design Single URL: Use it to provide information and news to users in a format that they want, depending upon the device that they are using for their search. Users looking for information or reading material want to get them in a format of their choice so that it becomes easier for them to imbibe it. As an SEO firm, you can attune your service to the device the user is searching from.
- Dynamic Serving Single URL: This works best for online services. Users searching through mobile phones are most likely to look for local store addresses or route maps. Provide them with their requirements in your website’s mobile version. As for searches from desktops, provide extensive information about your products or services and other details.