If you want to make use of Google to survive and expand your online marketing chapter, you need to pay heed to its rules as well. Google has made it abundantly clear in the recent past that mobile SEO is here with a bang and it is slated to stay on. Internet marketers who took a step-motherly attitude towards mobile SEO as compared to SEO for computers have to change their thinking and approach. Without mobile friendly websites and content, your SEO will be severely hampered. An added incentive is the sharp and continued rise in the number of users who tune in to the internet through their cell phones.
Google has particularly pointed out the prevalence of wrong redirects for mobile users. It has often been noted that websites redirect users to irrelevant web pages simply because they don’t have a mobile-friendly equivalent to serve up. For example, if you are looking for LED TV on an online store and the website does not have a mobile-friendly web page for LED TV, the redirect goes to a page for TV or electronics or something similar. You don’t get what you are precisely looking for because a mobile-friendly web page is not there. Such redirects are not a good idea when it comes to Google.
Experts suggest a way out. If you don’t have a mobile-friendly page for a specific search from the user, show the computer-friendly web page itself on the mobile instead of redirecting to irrelevant pages. In the above example, since you don’t have a mobile-friendly page for LED TV, give the mobile user the LED TV page suited to a computer. Of course, if you have the time and resource at your disposal, there is no better way than building up individual web pages tailored for cell phones. The same goes for videos and other web designing trappings. A good case in point is that iPhones cannot play Flash videos. Offer other compatible modes for online videos so that iphone users can watch them as well. It is equally important to test your mobile-friendly web pages for quality of content and web links.