The number of Smartphone users has shot up exponentially. With this ever-increasing number, add the availability of excellent internet connections to mobile devices and you will realize how throbbing this market is. Websites have to be created so that they can be accessed easily by Smartphone and Blackberry users. The unfortunate matter is that most of the websites available for computer users do not have a cell phone edition. That is bad for business because mobile device surfers are even more critical about websites that do not cater to their demands.
In other words, you have to start building a Smartphone version of your existing website. To do that, the first step is to check out statistical data. Google Analytics will be a great help here. Find out if the users checking into your website using Smartphones behave any differently than those tuning in from computers. If there is a significant deviation in their approach to your website, you have to think of a designing chapter so that your website is friendlier to mobile users. A basic change in approach would be to get rid of that superfluous Flash intro to your website that Smartphone users detest.
The second step would be to think like a Smartphone user yourself. What are the features that you would like to be displayed on your cell phone screen for a quick glance on the move? Store Location is definitely one of them! Smartphone users may want to check the address or phone number of a store while they are somewhere near it. They are less likely to use the large Services page if you compare it with the relevancy of a Store Location page. Of course, you will have the Services page but as a second-tier option. Thinking on these lines will help you give what mobile users really want.
Finally, you cannot rule out the possibility of users tuning in from tablets. These devices are on the height of their popularity now. Blowing up a website regulated for the Smartphone screen to the width of a tablet screen will make it appear grainy and annoying. You have to check up that your websites work for both Smartphone screens and also for tablets. Design a separate version or ensure that the acoustics on your website are sensitive to tablets as well as Smartphones.