Do you think that Instagram is a social networking tool but, unlike Facebook and Twitter, it has limited internet marketing potential? Keeping these apprehensions about Instagram in mind, the developers on this immensely popular website has come up with a slew of new features that will seriously interest online marketers. These new features are in different stages of roll out and you will surely find them hitting the internet in the next few weeks and months. Let’s look at these features closely:
Ad Staging: Online marketers often collaborate on a particular ad and make changes as they seem fit. It need not be that all the collaborators on these ads must be in the same office to create a compelling page. With the ad staging function on Instagram, advertisers can create, save and preview ad campaigns before unleashing them live online. This will open up a whole new possibility of pooling resources and getting a job done.
Account Insights: If you want to know how your ads are featuring on Instagram and people love or loathe your ads, the account insights function will keep you posted. With the accurate information on number of impressions and reaches on your ad, you will be able to pin down the creatives that work for your online business and those that didn’t work so well in your favor. Engagement between your brand and your Instagram contacts can be measured through the account insights function. You can quickly find out where your brand awareness quotient lies.
Ad Insights: Wouldn’t it be great if you can check how many impressions or how frequently online users clicked on your Instagram ad? Ads have varying performances and you need to check how well they are doing. An ad that works well on Twitter may fall flat on Instagram. The ad insights feature will help you cover this zone. You can use this feature for every ad targeted to its categorized audience on Instagram.
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