Link Building Tactics to Avoid after Being Penalized by Google: Why would Google penalize people for link building when they know people do it and even go as far as to give tentative advice on doing it too (Google rarely explicitly tell you to backlink to yourself)? The reason is because Google knows that link building tactics may be used to manipulate the search engine and so have to take steps to stop that. Also, for the record, Google know that you can set up as many social media profiles as you like and then create your own buzz on social media networks, they are not stupid!
Here are some link building tactics you should avoid anyway (not just after being penalized), though let’s face it that it is time to go whiter-than-white after being penalized because you are likely to be under the microscope (roughly translated means behave or you will be penalized again).
There was a common occurrence of people hearing that press releases were great for SEO (Search Engine Optimization) so people started issuing them on the stupidest subjects just so they could get a backlink from it. These days are over and people who run press release disseminators are very picky about what they release. If a company is releasing any old crap then you do not want to link a press release from their platform.
People know that too many reciprocal links are going to get them in trouble, so what companies organize are link pyramids or link wheels. A link wheel works a little like this:
A links to B
B links to C
C links to D
D links to A
In that way Google cannot tell that people are secretly reciprocally linking, but the trouble is that the companies that arrange them do it too much to the point where Google realize and end up penalizing every website that has ever been involved with the company, so it is best to just avoid them
Guest posting is a big deal these days and people have started to take advantage of it. Blogs are popping up everywhere and a big part of them are low quality and only exist in order to let people guest post and have a backlink. Linking from these blogs is going to do you no favors so it is best to avoid them.
There are companies that are spamming article content across the net in order to enjoy a slight search engine boost. Doing this is not such a terrible thing if your record is whiter than white, but yours is not so it is best to give it a miss.
Comment spam is pretty pointless these days when most comment sections are set with a no-follow directive. If you are getting offers from SEO companies to add in comment backlinks then give them a miss to be on the safe side. Just leave links from comment sections to other websites.
Getting backlinks from forums is not the best idea anyway because forum masters are aggressively territorial. What tends to happen is that you enter forums every week to post your link and within a week the backlinks have been deleted by the forum master. This is not a problem until Google start to notice that you are losing as many backlinks as you are gaining, at which point they will assume you a backlink spamming and will penalize your website to be on the safe side.
Despite what you may have read–a backlink from adverts are not search engine friendly in any way shape or form. If you have any sort of advert on another website that leads to your own then it must either be on a no-index page or it must have the no-follow tag next to it. A backlink that is followed from an advert on another domain is bad news.
If a blog has very few posts then you can assume it has been set up by a spammer. There are even people who ask for guest bloggers to fill up their blogs. Give these people a miss and instead wait a few weeks or months and watch the blog grow before becoming a guest poster on it. You do not want to associate your website with a blog that may soon be under suspicion of being a spam website.