In this digital world, the concept of Search Engine Optimization is one of the most sought after aspect to optimize the brand value of your business. In fact, SEO is an immensely viral buzzword that’s all around the web these days. So what is this mysterious SEO?
It refers to how well your site ranks on search engines like Google, Yahoo, Bing etc. When you search for a certain term or phrase, search engines use complex processes to list all the pages that might be of interest to the user; of course, the higher the site ranks in the search, the better would be your chance to get noticed on search results.
So what does SEO actually do? SEO experts make sure that your sites use words and phrases in correct order in order to maximize the probability of how well the site ranks in searches. Here is a good example. Let us assume that you have a site on landscape photography. You can simply have ‘Welcome to our landscape photography site!’ and hope to get some visits from such wording.
However, it all goes downhill from there. People generally don’t search for grammatically correct phrases. They won’t search for ‘What are the benefits of green tea’ – they will search for ‘green tea benefits,’ ‘benefits green tea,’ ‘green tea pros.’ That is where SEO kicks in.
People who are SEO experts ensure that your site is optimized with appropriate keywords, meta title tags, meta description tags, image alt tags, variation in anchor texts and header H1-H6 tags which ensure that your site will get visited as much as possible via web search engines. Search Engine optimization helps you to get most relevant search results according to your requirement. Your green tea site won’t be filled with word salads or other illegible mumbo jumbo in order to get the visits. SEO isn’t only about getting the visits; it is also about getting the people to stay on the site in question. That is why it is so important to include important search words in the most relevant way.
Why all this matters, you might ask. Well, to put it plainly, if you own a site, for the most part, you will want people to visit it. Of course, you might have other ways of generating visits (paid advertising etc.), but organic (or natural) visits you get from being visited via search engines is like passive income in finances – it constantly generates new visits after initial effort placed into doing SEO. Basically, it is a win win situation.
Do all sites need SEO? To keep it straight and simple, SEO is a must for every kind of online content as it increases the scope of being viewed and spreading awareness.
Debajyoti Banerjee is the Founder, Director & CEO of 
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