What is the dream of a blogger? Ideally, it is to get more readers on board, followed by appreciation for the writing and finally, a steady stream of loyal readers who also share your blog and bring in other like-minded readers. Sounds a little unreal, doesn’t it? After all, these are the aims that you started your blog with, only to lose your way somewhere down the line. Those fantasies of getting hundreds of readers visiting your blog evaporated all too soon! Don’t give up just yet! Here are the top 3 reasons your blog misses the mark. Fix these loose ends and experience the difference:
- Irregular Posts: Readers of a blog come back regularly if you post after particular time gaps. That gap may well be a few hours or days, even weeks. But it must be something that the users can rely on. That way, these readers will know when they can come to your blog and read a fresh post. Sporadic blog posts and haphazard posting schedules confuse the reader and they soon lose interest. Draw up a writing schedule and stick to it. The results will show.
- Continued Self-Branding: Readers are interested in your brand of writing or whatever you are writing for, as long as you keep it that way. The moment you repeat the marketing message or try to push things down their throats all too frequently, readers are repelled. It is your blog, of course, your writing is about what you think. But you have to consider the readers if you want to make your blog popular. Consider their end of the bargain. Write on issues they want to talk about and dilute the self-patting.
- Writing Matters: This is the all too obvious tip to fix a sagging blog. Improve the writing. If you write yourself, check up on what the better blogs on the internet are writing like. The narrative, the use of language and the reader engagement is most critical. Get hold of a seasoned editor to go through your work. Ask for reader and peer feedback. At best, if things are not working out on any possible level, hire a professional writer. The writing on the blog is second to none in terms of importance.