Blogging is the ‘in’ thing when it comes to web content nowadays. Blogs are not just pages of information dissemination. They play the pivotal role in online branding and marketing. However, blogs need to be visible to readers who are looking for content in the domain of your business. It is your duty as a blogger to ensure that your blog reaches out to the maximum number of online readers. The rules of promoting a blog have changed over the years. What have not changed are some basic tips that are enough to bring in online readers to your blog.
Tip 1: Know Your Readers. You cannot achieve much as a blogger unless you identify your online readership and then cater to their tastes. There is no one-size-fits-all kind of writing today. If you try to please all, you will end up displeasing everyone. Its much better to play to your readership and attune your content and style of writing to suit the requirement of your target readership.
Tip 2: Know Where Your Readers Belong. Specific reader groups are available on different social media channels. You have to track your readers down and zero in on the social media networks or forums where they prefer to hang out online. Promote your blog actively on these platforms. Use free data available on Google Analytics to pin down the origins of your readers by looking at referrals and other tracking statistics.
Tip 3: Invest in Social Community Building. Your blog must act as a kind of platform for like-minded netizens to gather around. You have to take the initiative to make your blog a rallying point for online readers who are interested in the domain that you write about. Allow them to discuss ideas on your blog. Encourage user-generated content. That will build up a social community on your blog and you will soon find other readers trooping in to find out what you have to say about particular topics.
Tip 4: Encourage the Sharing of Blog Content. Content on your blog will only go viral on the internet if you encourage readers to share your material. Make your blog template easier for those who want to share your posts through Facebook or Twitter. However, keep in mind that adding a ton of sharing widgets on the blog is not going to serve your purpose. Instead, rely on your statistics to find out which social networks are populated by your readers and then make simple ways for these readers to share your content.
Tip 5: Google Authorship. You can increase the visibility of your blog manifold times by registering and using Google Authorship. This is a kind of certification from Google that proves that you are a credible creator of online content. With Google Plus integrated to Google Authorship and also the ‘snippet’ that encourages higher click-through rates, this method gives you a better shot at grabbing higher SERPs.