‘Nametag’ is the new feature launched on the world’s most favourite photo sharing platform, Instagram. However, the inspiration for this new feature, which was made available to iOS and Android users very recently, was drawn from a perennial favourite of Instagram: SnapChat! I say perennial favourite because Instagram has drawn up ideas from several SnapChat features in the past, namely ‘Stories’.
So, what’s the deal about ‘Nametag’?
It allows you to connect with people that you have met personally. Every user of Instagram has access to a sort of photo identity that can be scanned through the Instagram app. So, if you display a nametag on your profile, a person who knows you can scan the nametag photo and check out your profile. There are three stages to this: one, you share a nametag with your photo; two, someone who knows you scans it through their app; three, they can check out your profile through your nametag.
How can you display the Nametag for someone else to scan it? Click on the ‘Nametag’ by tapping the three-dots at the right hand corner at the top of the Instagram app. When you click on it, your nametag opens up for scanning. If you want, you can personalize your nametag with the help of emojis, stickers and colours. Here, you will find an option to scan someone else’s Nametag as well.
There’s another easier way to do this. Hover your Instagram scanner over a nametag by long-pressing the screen. You can share nametags on WhatsApp or Twitter by using the share button. You can even send out text messages to share.
With SnapChat slowly fading away from what it was when it started out, Instagram is doing well to pick up what worked and implementing them on their own platform! Smart or not, time will tell.