In the context of online businesses, mobile devices have emerged as important, if not more, than desktop computers. Smartphones are the devices used by most to surf the internet and check out products and services. However, lack of technical knowledge about mobile SEO has derailed many projects and online companies. To steer clear of these mobile SEO traps, we have listed the top 5 mobile SEO traps that can derail your online project. Read on:
Wrong Web Links: This error is common to both the websites built for computers and those specially created for Smartphones. Wrong redirects and broken web links can repel your mobile users from using your website. Nothing is more irritating for a mobile user than a web link that leads to the wrong web page.
Faulty Videos: Many videos are there that are not playable on certain Smartphones. For example, you cannot play a Flash video on the iPhone without tripping over! This is a huge handicap for mobile SEO companies.
Smartphone Errors: Due to technical problems, there are some mobile web pages that cannot be viewed on certain Smartphones. This is analogous to the 404 Error that you find on computers for those web pages that simply refuse to upload on to your computer screen. With this error blocking out the Smartphone screen for some mobile users, your mobile SEO division can fall short of required results.
Invalid Cross Links: This problem is a slight variation of the first one listed here. Wrong web linking is dangerous for SEO in general and much more so for mobile SEO teams. Invalid or irrelevant web links have derailed many mobile SEO projects because the tolerance level of mobile users who visit wrong web pages is so low. Google is particularly severe on mobile SEO links that are wrongly cross linked.
Sluggish Uploads: Mobile users have little time on their hands to go through slow web pages. They will quickly shut down the tab and move on to the next available option. Mobile SEO teams have to be particularly careful about slow web pages and unresponsive websites. Google is wary of such websites as well and slowness can affect your mobile SEO rankings.