This is the era of tablets and smart phones. So, who would like to spend extra time in front of the computer? People are ready for news feeds on their mobile phones, tablets, etc. Accord to Yelp, around 40% of the net searches is done through mobile apps. Now nobody has a doubt that mobile devices will take over computer or laptops in web searches.
Gone are the days when people used to just predict the rule of mobile. Future is right here and the mobile is already ruling. Seeing this amazing popularity of mobile internet, Google recommended mobile websites. But much before that, opinions about mobile SEO started floating in. When Googlebot mobile got invented for smartphones, SEO specialists had long sessions of debate on numerous different ways to serve the mobile websites. Naturally, they went to the top of the list for mobile searches.
The different methods of Google’s recommendations to make mobile-compatible variations of a web page include:
- Get a new sub-domain for user-agents, for example, http://m.google.com/, etc.
- Make the site responsive (you can serve the same page with the help of an altered design by techniques like CSS 3 Media Queries)
- Give HTML output depending on the type of user-agent , e.g. desktop or mobile
Responsive design is probably the best possible way in the existing web demography. This lets you enjoy several benefits. But, the experts say that the best way to leverage mobile SEO is by having a different domain based on user-agent. While redirecting a user to the mobile version of a website based on a user agent you need to guide him/her through a few complicated steps. These steps include adding switchboard tag, using robots.txt, etc.
The responsive design helps you getting rid of such complexities and makes the process simpler. This helps in simple management of content, link juice and page authority is preserved. You need to keep a few things in mind for making the website mobile specific. It is important to keep keywords short. You will need to keep specifically the mobile users in mind. So, it is important to find out which keyword is driving traffic to the site. You will have to focus on them. Small tweaks can definitely yield more result for mobile SEO efforts.