Content writing has come to the forefront of online marketing like never before. So, the onus of looking after the various aspects of customer relationship lies with the copies generated by the content writer. Their job is not limited to churning out marketing copies to grab eyeballs. They also have to look after the subtle aspects like building and nurturing the brand or the company’s relationship with the client.
How much do your customers like your brand? Do they reciprocate the relationship building overtures from your end? These are questions that the content writing department has to worry about.
These are the days of fluid brand loyalties. A more attractive offer or a larger discount is always around the corner for the customers to be tempted. You need more than discounts and freebies to keep customers glued to your brand. You have to build up the factors of liking and reciprocity. By liking we mean that you have to endear yourself to your customers. Imagine a situation where you are providing excellent customer service and informative content to your customers, along with solutions to their problems related to your products and services.
Juxtapose this situation with one where you don’t know what your customers want and keep publishing content that they don’t care a fig about. The former is how you develop liking about your brand among your customers.
Now we come to the factor of reciprocity. This is where you offer what the customers want through your content dissemination on your blog and social media updates. Your customers do not want to know about the big product launch that you have slotted in a week’s time. Instead, they want to know how that new product is going to make their life easier and simpler! Make your content writing focus on your customers’ needs and demands, rather than your own.
When you give them what they want, they will feel obliged to reciprocate your good gestures by positive word of mouth publicity and content sharing in their personal circles. In this way, you will find it possible to reach out to more potential customers with your web content. The factor of reciprocity will have a huge impact on how many people read your online material.