What is Web content writing?
Web content writing means writing anything on a particular website to present the website in an attractive way. Web content writing enables a website to set up its identity in its particular field. The content is the life of a website. Without content a website is totally inanimate. A good content can take a particular website to sky high. At the same time a content can pull the website down to the hell. The promotion and development of a website largely depend on a good content. Web content should be written in simple and lucid language that can be easily understood by the online readers. The target of web content writing is to fascinate the readers with your charming content. For that your don’t need to adopt pedantic style as you may do to write a book. What you need is to write with simple and crisp words so as to enable the readers to easily understand your message for what you are there.
What is SEO ?
SEO stands for search engine optimization. With the help of SEO one can find out his most desired information from the vast ocean of information on the internet. Without SEO the success of internet would go in vain. Every website tries to get its message delivered to the reader first. For that the website needs to stay at the top in search ranking. A website gets the preference of SEO when it fulfills all the criteria needed for SEO. There are some factors that determine the SEO.
Now the question is what is the most vital factor that enables a website to roam at the higher position in SEO search ranking. The answer is Content. Yes, content is the most vital factor responsible for SEO search ranking. Some points on how web content writing determines the SEO search ranking are given below:
Good content: content is the soul of a website. Without content there is no existence of any website. Content can make or break a website. Being a good content writer one should write the content as per the need of the online readers. Online readers don’t have much patience to read thoroughly your content. Moreover, they often get distracted from the web pages due to other businesses like e-mailing, chatting, etc. So you should write the way they can read and understand easily. To achieve this goal you have to use very simple and understandable words. The more the readers grasp the meaning your WebPages the more they cling to your websites. The popularity of your website will spread by leaps and bounds. It will enable your website to rank high in the search ranking.
Catchy Headline: Before writing your content you should focus your mind on how attractive you can make the headline of your content. Your half work is done, if you are able to trap the readers with your catchy headline at a single glance. Then your readers will get interested to go deep in your content. Here lies your success in writing the content for your readers and it will automatically helps the website to get a higher position in the search ranking.
Maintaining the proper keyword density: To maintain the top position in the search ranking you have to use the keywords properly proportionate to the total number of words used in the your content. It should be 2-3% of the total number of the words. Not more or less than that. And if you maintain this density of keywords you will find your website going high in SEO.
Uniqueness: As a web content writer you should not copy from the other website. If you do so, the rank of your website will obviously go downward position. Moreover, you will be penalized for that by SEO.
This are some common points should always be maintained to retain the higher position in search ranking.