As a writer and a person of letters, words are your best friends. There is no denying the fact that to be a competitive writer you need a deep stock of words. In web content writing, the need for a sound vocabulary is even more pronounced because you have to write on a similar topic most of the times. You will need to write different pages of a website dealing with the same domain. So, your usage of words cannot afford to become repetitive. At the same time, you have to be aware that you are not using words that do not mean anything for the common readers.
The Internet is a medium for everyone. You cannot expect every reader to be distinguished and erudite. Your copy must hold the attention of every reader. Let’s look at some of the ways in which you can do that through the power of your words. To begin with, try not to use words that are long and complicated. For example, instead of using ‘notwithstanding’, use ‘despite’. The key to a good web content copy is to ensure that your readers are not turned away by the weight of your prose. Write in a simple style, with plain and common words.
By common one does not mean cliché. Clichés are a writer’s known enemy and make the copy monotonous. The more original in thought and words your copy is, the better an impression it makes on the reader. You have to understand that readers on the Internet check out several web pages in one session of surfing. When they are looking for information, online visitors take tours of numerous websites before making up their mind about a particular product or service. They will sample what you are trying to sell only if your writing breaks through this clutter of information that the reader is processing in the mind. Judicious choice of words will help you attain that.
Web content writers often face the dilemma of using words that sound good but do not fit into the context. You cannot afford to allow your aesthetic sense of the language to take precedence over the ideas that you want to convey. Use words that are relevant to the topic of discussion. Do not try to fit in good-sounding words that do not make sense. Always remember that readers are going through your copy for information about something that interests them. They are not in this to find out how good a writer you are. In fact, your capability as a writer is proved in providing them with what they want. The words you use must complement this goal. Words make or break a writer. The same goes for web content writing as well. If a reader stumbles on the words that you have strewn in his way, he will bid goodbye to your web page and never return! So choose your cards well and make them suit the occasion.