B2B SEO is slightly different from the run-of-the-mill search engine optimization. SEO is usually done for B2C domains, that is, from business to consumers. B2B caters to business to business matters. There are some pointers that you need to keep in mind while planning for your B2B SEO campaign. To begin with, remember that business owners search differently than general customers. Their search keywords will be different as well. You need to devise your SEO plan according to this psychology of the searchers.
B2B SEO will be easier to get off the ground if you do not limit yourself to keywords. True, keywords are still quite as important for SEO. But you have to think beyond the generic keywords in your domain. Because you are targeting business owners and entrepreneurs, your keywords must be more specific and therefore, long-tailed. Long tail keywords are useful in B2B SEO more than B2C. The competition is less steep on these long tail keywords. You are in a better position to come up at the top of the search engine ranking heap by using long tail keywords.
Content marketing is next big step in B2B SEO. While in B2C SEO, you can still get away with shabby or substandard content, in the B2B sector, you will be flushed out! Your website and the internal web pages must be written and designed brilliantly. Cut down the frills because you are dealing with people who are business oriented and have little time on their hands. Your content should give them what they are looking for without wasting any time. You can try a content marketing approach that is organic and at the same time, effective.
B2B SEO can go off track if you are not careful about the budgeting. For example, if you plan to include PPC campaign in your SEO plan, you have to shell out additional money for it because you are paying as per the clicks. Similarly, the SEO plan has to make provisions for social media networks as well. For B2B SEO, referral traffic from Twitter or Facebook, along with the professional networking destination LinkedIn will be crucial in the scheme of things. Search engines on these social media networks come under the ambit of B2B SEO too.