Here are ten SEO factors that some people forget. Most of the time it is not even that they forget–it is the fact that they undervalue these factors so much that they leave them off their SEO efforts, or they leave them until later. These are factors which are the foundation of your SEO efforts and should not be ignored or left off of your pages. If you do then you are adding to the factors mounted against your SEO. Plus your competitors will not have forgotten about these SEO factors.
This is often forgotten, overlooked or underestimated. Just because it does not have an instant effect in the same way that backlinks do, does not mean that it is any less important or useful. The title is a large part of a search bot figuring out what your webpage is all about. It is also one of the most attractive elements that draws people in and has them read your webpage or blog post.
Many people forget to put their keywords into the Meta tag. This is because they tell themselves that they will look up the best ones, but never get around to it. You should at least take a few keywords from your web pages text and put them on the keyword Meta tag. Anything is better than nothing. If you are purposefully, putting keywords into your webpage (i.e. they are not appearing organically) then try to keep the keyword percent to under 3%.
There is an old trick of adding emphasis to your words in order to make them stand out. This can be done by putting them in bold (the most effective method) or by putting them in italics or in bullet points. How effective this still is–is unknown, but the technique should not be overlooked.
The title tag is important, as are the Meta keywords and description. The Meta title is not really needed unless you are in India, where it is still a prominent SEO factor. The effects of the Meta title are unpredictable elsewhere, so use your description. The keywords and the description are all part of making the search engine sees you, and making people click on the links to your site.
Keyword and content relevancy
It is foolish to put keywords into your Meta tag if they do not appear on the page. It is also foolish to put keywords into a piece of text where they do not belong. For example putting keywords about essay writing in articles about plumbing.
For some reason the ALT text on an image is still an important SEO factor. It may be because the search engines have very little to work with when they index images, it may be because ALT text is sometimes more honest than image titles, or it may be because Google feel that ALT text adds to the user experience. No matter what the reason–ALT text is an important SEO factor.
Make sure that you put your keywords (preferably in your title) within H1 headers. They are a great way of pointing out your web pages meaning, title and keywords. It is a good way to strengthen your SEO.
Put at least two of your keywords into your description and look up the number of words that Google prefers you to have in your description. Do not take the word of other websites. Look on the Google FAQ’s, forums and help sections for the most up to date advice. Make sure that you add a description within a Meta tag on every one of your pages.
Many people forget that they are supposed to put keywords in their links. Whether the links are pointing inwards or outwards, they should still have a keyword or two in them so that the search engines know what to expect when they reach the other end of the link.
Domain names and URLs
Putting your keywords into your domain name is sometimes impossible, but the URLs and page names are easy to put keywords into. All you need to do is name your page with something descriptive that has the keywords within. It is better than naming your pages page 1, 2, 3, etc, because that has no SEO value at all.