WordPress is one of the most popular blogging system covering more than 60 million websites worldwide. It is basically a free and a open source blogging tool & content management system (CMS) based on PHP & MySQL. The main focus would be to promote the blogs more & more. Unless you attract more readers & commentators to your blogs, your write up won’t get promoted. Here in this article we would discuss some easy SEO steps to promote your wordpress site. The WordPress SEO tips are provided keeping in mind the latest penguin–panda updates. Please find below some of the WordPress SEO suggestions:
Permalink Structure: Try to keep the permalink as simple & short as possible (%postname%), so that it becomes easier for the visitors to understand from the permalink as to what the page is about. You can also insert a single focus keyword to your permalink.
Steps to insert permalink
- Move to WP dashboard
- Click on settings
- And then select the “permalinks”
SEO Post Title: Try to use attractive headlines to your post (70 characters). It helps the visitors to get attracted to your articles easily. Always use the key phrases in the title & accordingly modify the title. This is one of the best practices for WordPress SEO that earns good results.
SEO Meta Description: is a brief write up of maximum 160 characters. It actually helps the visitors to know exactly what the particular page or post is all about. Although, meta description is not considered to be the ranking factor, but can affect your conversion rates. The meta description gives a vivid idea to the searcher about a given page of what they are looking for.
Image Optimization: It takes hardly few minutes to optimize your images. Add alt tag to your images. This is very easy, just copy & paste the focus targeted keywords. Actually google does not have eyes to gaze your images, it can only understand what is there in the html source. Therefore, try to insert an alternative text to each of the images.
You can use a plugin All in one SEO or Yoast WordPress SEO for better WordPress SEO.
Quality & well researched SEO content: is a most popular way to promote your posts. Ideal quality content should be free from any kind of spelling errors, bulk keywords stuffing & grammatical errors. Try to be informative & interactive with your write ups. Link some of the keywords with the other authority sites. This in turn would help to earn authenticity to your post. Use H2 and H3 for headlines also, with related keywords as your subheadings.
The discussed points are some of the key factors that judge the quality of your sites & posts. Apart from all these, there are various other parameters that make your pages SEO friendly, like – pageload time factor, social media integration, internal linking etc.
Nowadays, wordpress is one of the most popular global platforms. Almost all the leading corporate manages their website in wordpress. Just in one word “google loves wordpress”.