Search engine optimization or SEO is not an automated process. You have to keep working on it every single day to achieve your targets. And what better way is there to test the success of your methods than to keep testing the results? SEO audits are absolutely necessary to keep judging the ability of the site to match up to the demands of search engine algorithms.
However, you will only be able to get rid of the problems on your website if you follow the proper method of conducting SEO audits. In this post we have highlighted the top 4 SEO audit tips that you can use:
The Title Tags
The title tag stays at the very top of a web page. Every web page of your website must have a unique title tag. Using the same title tag for all the websites will result in a sort of SEO cannibalism where you will be competing against your own web pages for the attention of Google! Avoid that thankless situation and build up unique, keyword-rich title tags that also hold relevancy to the content on that web page.
The Meta Tags
Meta tags are very useful in the context of SEO. They are the ones that are identified by the crawlers of Google. Because they remain at the backend of the website, many SEO companies are not careful about the meta tags that they use. This method will surely affect your SEO process adversely. Use keywords generously in your meta tags.
The Image Tags
The image tags stay at the backend of the images. Google will crawl these images as well when search engine results are thrown up. Why let go of this opportunity to pack in some more keywords at the backend of the website and the internal web pages. Use image tags that are unique and has a good dose of your primary keywords.
SEO audits must carefully comb through the content to find out the keyword density and the relevant use of keywords. With Google’s Penguin and Panda working overtime, you cannot afford to use keywords arbitrarily. At the same time, your content must be informative and readable. With more sophisticated algorithms at Google’s end, the quality of the content will matter in your SEO succes