SEO requires in-depth keyword research and analysis. Most SEO firms and companies make use of SEO executives who are primarily self-taught or have picked up the tricks of SEO from seniors and peers in the company, on the job. There is nothing majorly wrong with that, because of the absence of proper courses to teach SEO and keyword research. The flaw lies in the fact that most of these executives are not aware of the changing face of SEO and keyword research. In this post, you will find the top 5 keyword research tricks that you should know about:
Study your Competitor’s Keyword Program: This is the easiest trick in the book to learn keyword research. Carefully scrutinize the keyword research program of your competitors and find out what they are doing right. Their keywords will give you a drift of the keywords in competition and those that have higher value.
Phrase Matching and Exact Matching Keywords: Many keywords can be generated if you take the phrase matching and exact matching factors into consideration. When a user keys in keywords, they often misspell or are not informed enough to use the right keywords. Your keyword research must accommodate these mistakes as well.
Trending Events: Your keyword research must make room to piggy-ride on the trending keywords about upcoming events or world news. You can make use of the trending keywords by following Twitter trends, for example. Incorporate these keywords in your blog to grab the flow of traffic generated by these trending keywords.
Local Searches: Geo-targeted keyword research is ideal for local searches. SEO companies must consider the use of local search keywords if they want to sell their products and services to local buyers. Geo-targeted keywords are also useful for you when you are undertaking mobile SEO campaigns.
Long-tail Keywords: The use of long-tail keywords is probably the most underrated of all keyword research tricks. You will gain substantial advantage by digging out long-tail keywords from Google Analytics because they are less competitive and more relevant. The precise use of long-tail keywords will get you SEO benefits that take your website beyond the ceiling existing in your domain of business.