Google has changed its ways in the last couple of years, especially with their updates like Penguin and Panda. SEO companies know every inch of review written about the new face of Google. However, despite their knowledge updates, there are many SEO teams which continue dish out the old SEO formats for brands and businesses! There is little change in how they conduct their SEO or how they bring in online visitors to their websites, or those of their clients. As a result, they are facing a threat of severe penalty, if not online oblivion.
Make no mistake! This is no rant against SEO companies or teams! I just want to highlight an important fact that has scratched itself to the surface of the internet: the emerging and evolving face of SEO. Google, the primary search engine on the internet, and the deciding authority on almost everything related to SEO, has changed its plan. It is no longer about content farming, link buying or similar other evils that SEO companies could indulge in and get away with! The modus operandi has changed for the better and every self-respecting SEO team has fixed their old ways.
During the time of these updates rolling out from the stable of Google, SEO professionals, including myself, felt a little baffled and hassled as to why Google was making these changes when we had already perfected the art of knowing what SEO is all about. Months down the line, I share the optimism of SEO experts across the globe that no matter how many hate mails you direct at Matt Cutts, Google has turned a page in the right direction. It is true that along with the negatives, some positives were also pushed out of the frame. But that is myopic thinking on our part!
For every epoch making event, there will be detractors and small prices that we all have to pay. With Google’s new face, the crusade against spam has made work tougher for SEO teams. Generally speaking, it is only the lazy SEO units that don’t want to raise their game to the next level that are still complaining about Google’s updates. This is the new Google and you better get that new SEO plan ready!
Let me know what you think of this new face, and functioning, of Google.